This product is not certified organic [read more]
Products bearing the USDA certified organic seal must contain at least 95 percent organic ingredient, and must be produced without the use of synthetic pesticides and fertilizers and free of genetically engineered ingredients.
Contains food additives of higher concern
Contains 1 of EWG's top food additives of concern: BHT
Contains ingredients that may contribute small amounts of unhealthy artificial trans fats: Canola Oil [read more]
Both refined oils and fully hydrogenated oils contain small amounts of unhealthy artificial trans fats and contribute to the total intake of trans fat in the diet (Biofortis 2014). Artificial trans fats are generated in refined oils when they are processed at high temperatures from the crude oil into a bland, odorless, colorless oil (Greyt 1999). A 2012 study conducted by FDA scientists estimated that refined oil contributes an average 0.6 grams of trans fat a day (Doell 2012). The World Health Organization recommends limits on trans fat of less than 1 to 2 grams a day—in this context, it’s easy to see that 0.6 grams is not an insignificant contribution. In the case of fully hydrogenated oils, they should theoretically be free of trans fat, but since no hydrogenation process is 100 percent efficient, trans fats are often found in fully hydrogenated oils at low levels (FDA 2013). The United States Department of Agriculture National Nutrition Database has tested refined, partially hydrogenated and fully hydrogenated oils and found trans fats in all of them (USDA 2013).Textbooks for food scientists reveal that the mono and di-glycerides and other emulsifiers are often made from hydrogenated fats (Hasenhuettl and Hartel 2008) and at temperatures above 220°C (Sikorski and Kolakowka 2011). Emulsifiers produced from hydrogenated fats “contain measurable concentrations" of trans fats (Hasenhuettl and Hartel 2008).Unfortunately, due to lack of label disclosure and the trans fat labeling loophole, only the food scientists will ever know just how much trans fat these refined oils and emulsifiers are contributing to foods and the American diet.
Contains 133% more sugar per serving than the average cold cereal [read more]
This cereal contains more sugar per serving than the average adult cold cereal, which has 7.3 grams per serving. Read EWG's 2014 report on sugar in the cereal aisle to find healthier options: http://www.ewg.org/research/children's-cereals
Good source of naturally occurring vitamin A [read more]
Vitamin A is an essential nutrient that is naturally occurring in dairy, fish, eggs, fish and meat products and, in the form of vitamin A precursors, in orange and yellow vegetables such as carrots and pumpkin. Vitamin A is also frequently added for fortification of packaged food. EWG recommends children and pregnant women limit consumption of highly fortified foods to avoid overexposure since getting too much of certain forms of vitamin A can lead to health problems. Read EWG's report on getting the correct amount of vitamin A, zinc and niacin: http://www.ewg.org/research/how-much-is-too-much
Contains 21% of the Institute of Medicine's daily sodium (salt) recommendations based on adequate intake [read more]
This product contains a high percentage of the Institute of Medicine's recommended adequate intake for sodium of 1500 mg a day (IOM 2005). This value is much lower than what the FDA requires be listed on food labels -- 2400 mg.Americans average 3,400 mg of sodium a day. Most of this sodium comes from processed foods where sodium is added to mask the lack of freshness by enhancing the flavor, texture or palatability and extending shelf-life (IOM 2010). Many of these uses are for the manufacturers benefit and not the consumer's health as excess sodium intake is linked to high blood pressure, heart disease, stroke and kidney disease (IOM 2010).
Rice-based ingredients may contain arsenic [read more]
Rice plant naturally takes up arsenic from the water in the soil. The concentration of arsenic in this product will depend on the amount of rice-based ingredient used. http://www.ewg.org/foodscores/content/arsenic-contamination-in-rice
Product has been classified as having moderate processing concerns
EWG's Good Food On A Tight Budget
EWG's 2014 Shopper's Guide to Avoiding GE Food
Why GE Foods are not "Natural"
EWG's Shopper's Guide to Pesticide in Produce
Children's Cereal: Sugar by the Pound
From the Package
WHOLE GRAIN WHEAT, SUGAR, RICE FLOUR, CANOLA AND/OR SUNFLOWER OIL, FRUCTOSE, MALTODEXTRIN, DEXTROSE, SALT, CINNAMON, TRISODIUM PHOSPHATE, SOY LECITHIN, CARAMEL COLOR. BHT ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: CALCIUM CARBONATE, VITAMIN C (SODIUM ASCORBATE), IRON AND ZINC (MINERAL NUTRIENTS), A B VITAMIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B₁ (THIAMIN MONONITRATE), VITAMIN A (PALMITATE), VITAMIN B₂ (RIBOFLAVIN), A B VITAMIN (FOLIC ACID), VITAMIN B₁2, VITAMIN D3.
Products remain in the Database for two years after their label information is recorded in stores, even when they have been discontinued (products may remain in stores and pantries long past the date they cease to be manufactured). EWG marks a product it is aware has been discontinued with a banner identifying it as such.