The Girl Scouts are discontinuing a cult-favorite cookie | CNN Business (2024)
Girl Scouts won't sell the Raspberry Rally this cookie season.
New YorkCNN —
The Girl Scouts are discontinuing a popular cookie just a year after its debut sparked a frenzy.
Raspberry Rally won’t be sold this upcoming cookie-sales season, which runs January to April 2024, Girl Scouts of the USA has announced. The Rallies was introduced last year as a “sister” cookie to the iconic Thin Mints, a crisp mint-flavored cookie encased in chocolate, but in the Raspberry Rally, the cookie was replaced with a bright pink berry-flavored one. It was dipped in the same chocolate coating as its sibling.
The Rallies were the Girl Scouts’ first-ever cookie to be exclusively sold online, a strategy aimed at “enhancing girls’ e-commerce sales and entrepreneurial skills,” the organization announced last year.
But demand created an online shopping spree with some chapters reporting they sold out of the $5 boxes in less than a day. Resellers offered the Rallies on eBay for as much as $30 per box. The organization didn’t disclose how many boxes they produced.
“While Raspberry Rally was extremely popular last year, we are taking a pause this season to prioritize supplying our classic varieties,” the Girl Scouts of the USA said in a statement to CNN.
This year, not even Girl Scout cookies are immune from inflation: Some chapters have announced that they will sell for $6 per box this upcoming coming cookie season -— an increase of a $1 on some varieties from last year.
Some cookies, like S’mores and Toffee-Tastic, were already priced at $6. But now the higher price will apply to other cookies that the troops sell, including the more classic varieties. Troops across the country announced price increase from $4 to $5 a box in 2014 and 2015.
An explanation sent from the Girl Scouts Heart of the Hudson to troop parents said the price hike was to “combat rising production and material costs.”
Consumers have been tightening their wallets when it comes to discretionary items, and some may balk at the higher prices.
But Girl Scouts learned last year that there is a market for higher-priced cookies, thanks to the Raspberry Rally debacle. The Rallies changed hands several times higher than their listed price, to the likely frustration of the Girl Scouts leadership.
Girl Guides (known as Girl Scouts in the United States and some other countries) is a worldwide movement, originally and largely still designed for girls and women only. The movement began in 1909, when girls requested to join the then-grassroots Boy Scout Movement.
are discontinuing a popular cookie just a year after its debut sparked a frenzy. Raspberry Rally won't be sold this upcoming cookie-sales season, which runs January to April 2024, Girl Scouts of the USA has announced.
“Last year, we were so excited to introduce Raspberry Rally cookies as part of our pilot online sales strategy, however, to mitigate potential supply challenges and to simplify the program for our girls and volunteers, Raspberry Rally cookies will not be available for the 2024 Girl Scout Cookie season,” Stacy Wilbur, ...
Thin Mints, Caramel deLites, Peanut Butter Patties, Do-si-dos, Trefoils, and more favorites are all returning for 2024. (FYI, some cookies are sold under two names because GSUSA sources them from two different bakeries.)
However, this year the council has switched to ABC Smart Cookies. Little Brownie Bakers owns the trademarks for the names Samoas, Tagalongs, and Do-Si-Dos. Girls Scouts own the trademarks for Thin Mints, Trefoils, and Adventurefuls, which is why those names are the same.
Cookie program revenue is a critical source of funding for Girl Scout councils to deliver essential programming to troops and is often what makes it possible to reach girls in underserved areas and maintain camps and properties.
There Will Be No New Cookies This Girl Scout Season. It's time to put your orders in for all the classics. Sweet news: The 2024 Girl Scout Cookie season has officially begun. If it feels like cookie season kind of sneaked up on us this year, that may be because the Girl Scouts are not introducing a new cookie this year ...
In July 1922, Girl Scout national headquarters published an edition of The American Girl magazine for all Girl Scouts. The issue contained a recipe for a sugar cookie that could be baked and sold to raise funds for local councils. Thus, the simple sugar cookie was arguably the first true Girl Scout Cookie.
As we boogied into the 1970s, the Girl Scouts started to shake things up with new pricing strategies. Some councils tried out tiered pricing, offering deals for buying in bulk or asking a bit more for those extra-special cookie varieties. Cookies usually went for between $1 to $1.25 per box.
According to the Girl Scouts website, Thin Mints is the highest-selling flavor of cookies nationally, followed by Samoas. The top 5 flavors of cookies sold nationally include: Thin Mints® Caramel deLites®/Samoas®
Have the cookies gotten smaller? No, Girl Scout Cookies are the same size and weight per package. Can I donate to Girl Scouts instead of buying cookies? Yes!
“While Raspberry Rally was extremely popular last year, we are taking a pause this season to prioritize supplying our classic varieties.” Other Girl Scout favorites will be back this year, including Do-si-dos, Samoas, Peanut Butter Patties Tagalongs, Trefoils and – thank heavens – Thin Mints.
The ABC Bakers (left cookies) variety featured a graham cookie, double dipped in marshmallow creme icing and chocolate. Whereas the Little Brownie Bakers (right cookies) offering is a graham sandwich cookie with chocolate and marshmallow filling. ABC has discontinued its s'mores cookie, but LBB continues to offer it.
Girl Scout Cookies are made by one of two bakeries: ABC Bakers (which offers six vegan cookie options this year: Toast-Yay, Peanut Butter Patties, Thin Mints, Lemonades, Adventurefuls, and Caramel Chocolate Chip) and Little Brownie Bakers (which offers one vegan cookie option: Thin Mints).
The cost of cookies is different based on the troop. “Each council determines its own revenue structure depending on how much it costs the council to buy cookies, the local retail price to sell cookies, and the amount of revenue shared with participating troops,” said Girl Scouts of the United States on its website.
On Jan.11, the organization announced Brownies will now be called Embers. Embers is the program for seven and eight-year-old girls. Parents whose kids are in Girl Guides received an email explaining the change.
Girl Scouts of Western Ohio, which has troops in western Ohio and southeastern Indiana, changed bakers for the 2024 season. Each baker makes their own Girl Scout Cookies, which means iconic favorites may differ in flavor and name – and new, specialty cookies are now available.
“While prices have remained steady in many areas for years, some councils have made the tough decision to shift prices,” the Girl Scouts of the U.S.A. said in an emailed statement. The intent, it added, is to pay for rising costs and “to continue to provide robust support for local troops.”
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