The Scientific Reason Reese's Taste Really Good - Mashed (2024)

The Scientific Reason Reese's Taste Really Good - Mashed (4)

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ByKalea Martin/

Whether in the form of peanut butter cups, pieces, or minis, the signature combination of chocolate and peanut butter in Reese's candies can be hard to resist. While many of the most cravable mass-produced food products like Doritos and McDonald's french fries are known for using MSG to produce that mouth-watering quality, it's not the case for Reese's — but there's still something specific about these bites that makes us crave them.

According to Gregory Ziegler, professor of food science at Penn State University, the flavor profiles of chocolate and peanut butter are simply enough to create a salty and sweet match made in heaven, sans the MSG (via Mic). This is an example of "dynamic sensory contrast," Ziegler explained, and it's a phenomenon in food science that basically means opposites attract.

In Reese's, it applies to both the flavor and texture. While the chocolate is sweet and smooth, the peanut butter is salty and crumbly. When combined, it's an exciting experience for your taste buds — which is the dynamic sensory contrast at work. Seems like the food scientists behind the Reese's recipe got the balance of the chocolate and peanut butter down to a T.

Chocolate and peanut butter isn't just an acquired taste

The Scientific Reason Reese's Taste Really Good - Mashed (5)

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Reese's has made a few appearance in the popular YouTube content series where British people try American candy for the first time (seen on the channel here)– and unlike other trial foods that are scoffed at, everyone automatically loves this pick. While other peanut butter snacks likePB&J and apples with peanut butter aren't popular outside the US, chocolate and peanut butter doesn't seem fall into the category of weird food combos that only Americans love because they grew up eating them and therefore acquired a taste.

In fact, the combination of chocolate and peanut butter is an easy-to-love one because of chemistry, specifically something known as the Maillard reaction, as Professor Ziegler told Mic. Food52further explains that the Maillard reaction refers to "a series of chemical reactions between amino acids (the building blocks of proteins) and carbohydrates (the building blocks of sugars)" that occurs when certain foods are cooked, uniquely altering the taste and smell. For chocolate and peanut butter, the Maillard reaction begins as soon as the cocoa beans and the peanuts are roasted. Even before they become Reese's, chocolate and peanut butter are meant to be, all thanks to science.

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The Scientific Reason Reese's Taste Really Good - Mashed (2024)

FAQs

The Scientific Reason Reese's Taste Really Good - Mashed? ›

This is an example of "dynamic sensory contrast," Ziegler explained, and it's a phenomenon in food science that basically means opposites attract. In Reese's, it applies to both the flavor and texture. While the chocolate is sweet and smooth, the peanut butter is salty and crumbly.

What is the Reese's shape lawsuit? ›

In December 2023, a Florida woman claimed the company “tricked” customers through “misleading” packaging on Reese's seasonal-shaped chocolates. Cynthia Kelly, of Tampa, sued the chocolate giant for $5 million due to claims the packaging and the actual contents don't match.

Why is Reese's better than any other candy? ›

Unlike, say, Nerds or Pixy Stix, Reese's are more than straight sugar—there's saltiness and depth to the peanut butter that balances out the sweetness (that's what we in the food biz call “nuance”).

Why does peanut butter and chocolate taste so good? ›

Flavour Harmony: A Balancing Act

Nut butters, with their rich, earthy notes, provide a savoury base that perfectly counterbalances the sweetness and bitterness of chocolate. The contrasting flavours create a dynamic interplay that tantalises the palate, keeping our taste buds engaged and wanting more.

Are Reese's good or bad for you? ›

However, neither is a nutritious choice when attempting a whole food clean eating diet. Two Reese's cups include 20 grams of sugar, and 19 grams is added (Smart Label, n.d.)! Justin's milk chocolate peanut butter cups contain 16 grams of sugar, all of which is added.

Why are Reese's Take 5 so good? ›

The 5 in the name references the 5 layers in the candy bar: peanuts, peanut butter, caramel, pretzels, and chocolate. Together, they make up a rich, chewy, satisfying candy.

Why are Reese's so addictive? ›

Both cause the release of the neurotransmitters dopamine and opioids, which, in addiction research circles, are known as the “wanting” and “liking” chemicals, respectively. Dopamine prompts feelings of anticipation and desire while opioids are associated with blissful pleasure and satisfaction.

How are you supposed to eat Reese's? ›

Either using your fingers or your teeth, break the peanut butter cup cleanly down the center to make two equal halves. Then, you can enjoy your Reese's in two separate portions. Many advocates of this style argue that it allows for the perfect balance of peanut butter and chocolate in each bite.

Does Reeses use real peanut butter? ›

INGREDIENTS: WHOLE GRAIN CORN, SUGAR, REESE'S PEANUT BUTTER (PEANUTS, SUGAR, MONOGLYCERIDES, PEANUT OIL, SALT, MOLASSES, CORNSTARCH), DEXTROSE, CORN MEAL, CORN SYRUP, CANOLA OIL, SALT, COCOA, CARAMEL COLOR, TRISODIUM PHOSPHATE, NATURAL & ARTIFICIAL FLAVOR.

What is Reese's best selling candy? ›

Reese's includes the overall top-selling confection item—the Reese's Peanut Butter Cups King Size—as well as six of the top 20 chocolate/non-chocolate items.

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