Vassilena Valchanova on LinkedIn: Едно от най-хубавите неща на работата ми с RATIO е че мога да наблюдавам… (2024)

Summer makes me smarter 🧠 How about you?The first half of the year is when waves of client projects storm in. Come September, we get into the whirlwind of preparing for all Q4 campaigns.But the summer? The summer is for me.This is when I enroll in courses, read books, and plan how to apply these new ideas to my work.Think of it as my personal upskilling festival.🎓🎪I already took a summer to finish Content Marketing Institute's University.This time, my to-do list contains:— Ross Simmonds's "Create Once, Distribute Forever" — Robert Rose's "Content Marketing Strategy"— a redo of Copyhackers' Copy School, because it's 👏 just 👏 that 👏 good.What about you? How are you making the summer smarter?

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BAM! It's over. We've wrapped up The Personal Branding Blueprint course. Let's mark this with a little something special. 🎁There isn't really an eye-catching representation of the thought, sweat, and all the caffeine that went into this whole thing.But here's a glimpse 👇Over 200 slides of hard-hitting concepts, carefully selected examples, and questions designed to challenge. And the participants smashed through it all marvelously!I couldn't have asked for a cooler inaugural crew. I have zero doubt they’ll shake up their social circles with some mind-blowing content.You're about 6 weeks late for the course 😉 but you can still get a taste! Signal your interest with "want to watch" or a 👀 in the comments. I'll send you a link for an hour-long workshop on personal branding that you can enjoy on your own time, no expiration date!

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I've read many copywriting books, and "Breakthrough Advertising" is definitely the one with the most impact on my day-to-day work. It's not just a classic – it's an actionable handbook you'll often be consulting.Here are the most essential concepts from master copywriter Eugene M. Schwartz 👇https://lnkd.in/d2xHaubE#copywriting #contentwriting #writingtips

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Writing is everything.It's the basis of any form of content you create:→ a podcast starts with an outline→ a video starts with a script→ a landing page starts with copySo in this week's newsletter, I'm sharing a few links that will help you imbue your writing with personality, build trust, and tell better stories.What are you struggling with the most when writing?

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70% of people experience impostor feelings at some point in their lives. But we don't talk about it that much. Here's my personal experience with Impostor Syndrome and the ways I deal with it that work:

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Creators have been super miffed about the recent changes in LinkedIn reach, but I hope they improve the feed for all of us.But do they?I'm curious what's your perception—not as a creator or a marketer, but as a reader?

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The nose-strip-donning king of hustle, Alex Hormozi, admitted to a major content strategy mistake. You may be making it, too.He said that from now on, he'll focus on a different set of topics—ones that are way more aligned with his business goals.Here's what you can learn from his content strategy shift. 👇Along with a few ideas on how to balance content visibility with business alignment.

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When I tell people I'm a content marketer, they think my job is all talent, creative euphoria, and inspiration.But let's shatter that illusion!Sure, I love it when my keyboard sings and I find a nice turn of phrase. I'd even let out the occasional self-satisfied smirk when I get the tone of the brand just right 👌But most of the time it's about something else entirely.I don't run on creativity but on a fuel of strategic objectives, audience understanding, and relentless research.The end goal isn't a masterpiece but something more practical: unearthing unique perspectives that differentiate the brand, serve the reader,and guide them to the right next step.🧚 It's not about finding a muse.💪 It's about rolling up your sleeves and doing the work.A content marketer isn't a writer; she is a craftswoman.A strategist with a structured approach and the expertise to align her work with the client's broader business.So, if you're looking for a content marketer or if you've ever thought of becoming one yourself – focus less on the creative flair and more on the strategic acumen.Because in the arena of content marketing, strategy doesn't just lead the way, it conquers.

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Unless you spent last week under a WiFi-shielding rock, you already know about the Google API leaks.The news shook up the SEO community—and, by extension, the content marketing one. I couldn't ignore the topic! In this week's newsletter, I collected a few of the clearest recaps and an actionable piece specifically for content marketers. Read on!Will you be making any changes to your content plan based on the news?

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