We Just Found Out What Makes Cinnabon Cinnamon Rolls So Good (2024)

FAQs

Why are Cinnabon cinnamon rolls so good? ›

The baked-good giant lists three components that set them apart from other retailers: fresh-baked dough, cream cheese frosting, and a proprietary blend of cinnamon (Makara).

Why are cinnamon rolls so good? These particular cinnamon rolls are super soft, fluffy, and perfectly chewy, with so much gooey brown sugar cinnamon and luxurious melty cream cheese icing. The sweet, sweet smell of brown sugar and cinnamon and butter while you're baking is absolutely irresistible.

They use the best cinnamon in the world.

Cinnabon's creators set out to find the most flavorful and aromatic cinnamon possible, and settled on "Korintje" or "Makara," a variety that can only be harvested from cassia trees in the mountains of Indonesia. It's considered the gold standard of the spice.

Why you shouldn't refrigerate Cinnabon. According to Serious Eats, after baking, the starch molecules in bread begin to recrystallize and harden, which is how bread goes stale. Refrigeration only accelerates that process.

Julie Clark, the blogger behind the website, notes that after years of research, she discovered that the key to getting perfectly gooey rolls is to “pour heavy cream over the cinnamon buns before baking. THIS is the secret ingredient and what makes the rolls rich and gooey.”

Structurally, cinnamon buns share the same spiral shape. They are sometimes thinner and more delicate. The most significant difference between cinnamon rolls and cinnamon buns is the inclusion of nuts. Cinnamon buns often have pecans, walnuts, or even raisins in the filling.

Worst: Cinnabon Classic Roll

The OG sure does taste good, but at 880 calories per bun, it shouldn't come as a surprise that this treat tops our list. Not only is it chock-full of calories, but it also provides over 1,000 milligrams of sodium per roll.

The Short and Sweet Answer

Malls draw in large crowds, providing the perfect audience for their tempting treats. Being in a mall also means Cinnabon can make the most of the shopping atmosphere.

But that's exactly what Cinnabon recommends! They say it's best to to store their cinnamon rolls at room temperature for up to 2 days and don't recommend storing them in the refrigerator.

Our world-famous cinnamon roll is made with a combination of warm dough, legendary Makara cinnamon, and signature cream cheese for a freshly baked, irresistible sweet treat. Product availability and varieties vary by market.

What company owns Cinnabon? ›

GoTo Foods (formerly Focus Brands) is an American company that currently owns the Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, Auntie Anne's and Jamba brands. It is located in Sandy Springs, Georgia, and operates over 5,000 stores.

The smooth, Ooey-Gooey™ topping of Cinnabon^® cream cheese frosting adds another depth of flavor. Painted all over our rolls, it's a final layer to perfection.

Worst: Caramel Pecanbon

The Caramel Pecanbon, while a delicious treat from Cinnabon, is considered an unhealthy choice due to its high calorie, sugar, and fat content. A single serving packs a hefty caloric punch, often exceeding the daily recommended sugar intake in just one pastry.

The Sweet Reasons Behind Cinnabon's Pricing

From the rich cream cheese frosting to the Indonesian cinnamon that gives them their signature taste, each element contributes to the cost. Another factor is the in-store experience. Walking into a Cinnabon, you're greeted by the irresistible aroma of freshly baked goods.

Take a breather from your Cinnabon-eating frenzy and you would notice that it's actually the sum of their parts — the oh-so-tender dough, the massive amounts of cinnamon and sugar, and the frosting you could eat by the spoonful — that makes them so darn tasty.