Why Does Every Tourist Attraction Sell Fudge? (2024)

Why Does Every Tourist Attraction Sell Fudge? (1)

Many North American tourist spots sell fudge. It’s just a thing.

Why fudge? In the normal course of things, fudge is… just another confection. It’s not as ubiquitous as, say, a chocolate bar. And yet, writes Robert Reid for National Geographic, “at least in America, wherever you roam, you can only go to one of two kinds of destinations: those with fudge, and those without.” Fudge is the best indicator of whether or not something is actually a tourist attraction, he writes.

But still: why fudge? “No one wakes up in the morning and goes, ‘Hmm, I need fudge today,’” one fudge-seller at a San Francisco tourist attraction told him. Instead, the kind of people who smell the buttery, sugary, vanillaey whiffs of fudge and reach for their wallets are people who have spare cash and time to kill. In other words: tourists.

If you head to any small town that’s regularly visited by tourists, writes Hamilton Nolan for Gawker, you’ll see it: not just some fudge, but a lot of fudge, usually made at a place that specializes infudge. This is true across the country and in Canada too.

The tourism-related fudge craze is nothing new, either, Reid writes. It’s been around since the Victorian period, when tourism as we would think about it first became a thing. At that time, he writes, watching fudge-making was a common tourist activity in places like Niagara Falls. “From sidewalks outside candy shops, tourists would peer through plate-glass windows in awe as mustachioed fudgeteers confidently combined vats of sugar, butter and milk, then guided the mixture into oversized machines that noisily churned out delicious slabs of sticky goodness,” he writes.

Of course, fudge-makers had planned this spectacle, realizing that “people will stop to see almost anything done,” as one 1901 pamphlet observes, “especially if the performance requires some particular knowledge.”

According to Reid, the first-known recipe for fudge is in a letter written by a Vassar college freshman named Emelyn Battersby Hartridge. “From that point on, the all-female student body carried on quite the tradition, swapping fudge recipes, singing songs about it and making it in bulk to raise money for the school,” he writes.

An 1898 newspaper describes fudge as “a wonderful Vassarene confection composed of molasses, sugar, butter and heaven knows what else.” Another newspaper from the same year indicates that by this point, fudge had reached Bryn Mawr.

At some point, though, fudge left the colleges. Some entrepreneurial person started selling this novelty at a tourist spot. The swell of tourism after the Civil War, unfolding only a little before the birth of fudge, created a new market, one hungry for entertainment in all its forms.

So maybe fudge—like Dippin’ Dots or cotton candy—became a tourist dessert because it was a novel way of making sweets. Fudgeries provided both the entertainment of watching something new and unusual being made and the happy junk-food rush of eating a filling, sweet candy. And today, although fudge isn’t something new, both those pleasures persist. It’s a winning recipe, so why change it?

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Kat Eschner | | READ MORE

Kat Eschner is a freelance science and culture journalist based in Toronto.

Why Does Every Tourist Attraction Sell Fudge? (2024)

FAQs

Why Does Every Tourist Attraction Sell Fudge? ›

Today, fudge shops satisfy vacationers in two ways: it's entertaining to watch something being made, and they provide a nearly sinful treat reserved for special occasions. As Patch Hyde of the Fudge Kitchen, a U.K. chain with American roots, explained to Reid, fudge is a simple extravagance.

Why is fudge a tourist thing? ›

So maybe fudge—like Dippin' Dots or cotton candy—became a tourist dessert because it was a novel way of making sweets. Fudgeries provided both the entertainment of watching something new and unusual being made and the happy junk-food rush of eating a filling, sweet candy.

Where is fudge most popular? ›

Whether you visit Mackinac Island on National Fudge Day in June or any other day – maybe during the Mackinac Island Fudge Festival in August – come find your favorite flavor and experience the fudge capital of the world!

Why do people like fudge? ›

Between its deeply rich flavor and its silky texture, fudge makes a brilliant treat to pair with coffee. The sweet and bitter flavors complement one another perfectly, making for an unstoppable combination.

Why is fudge so expensive? ›

Fudge has a high perceived value, making it a premium treat in the eyes of consumers. They are willing to pay more for top quality.

Why do they sell fudge at the beach? ›

Chocolate-hungry veterans on vacation spurred the fudge business on Mackinac Island, and later, in resort towns across the country. As if potential customers needed any more enticement, fudge purveyors used fans to blow the smell of cooking fudge into the street, luring in passers-by helpless to the aroma.

Is fudge an American thing? ›

Some people mistakenly believe that fudge is a British invention. There are versions of fudge in the Midlands region of England as well as in Scotland. However, even the most well-known fudge maker in Britain likes to set the record straight by clarifying that fudge is a uniquely American invention!

What makes fudge special? ›

Fudge is one of the rare exceptions to the rule that sugar crystals are not desirable in candy. Tiny microcrystals in fudge are what give it its firm texture.

Is fudge basically chocolate? ›

Although fudge often contains chocolate, fudge is not the same as chocolate. Chocolate is a mix of cocoa solids, cocoa butter and sometimes sugar and other flavorings and is hard and brittle. Fudge is a mixture of sugar, dairy and flavorings that is cooked and cooled to form a smooth, semi-soft confection.

Does Disney sell fudge? ›

Sink your sweet tooth into an old-fashioned array of confectionaries! Peek inside the glass-walled kitchen to see our candy makers at work before choosing from chocolate-covered strawberries, caramel apples, toffee, fudge and so much more!

Is fudge very unhealthy? ›

Whether it's chocolate, nut-filled or even swirled with peanut butter, fudge is a holiday favorite. But clocking in at around 130 calories and 5 grams of fat per ounce, this rich treat is far from a healthy choice. ... Fudge also boasts very little in terms of health.

Why do old people like fudge? ›

This is often because the perception of sweetness lessens with age, making sugary foods more enjoyable. You may find that you need more intense flavors to satisfy your palate, and sweet foods provide this intensity. Thus leads to why seniors crave sweets after eating.

How are you supposed to eat fudge? ›

Cold Fudge: Traditionally, fudge is served at room temperature or slightly chilled. This makes its texture firm yet creamy, making it easy to cut and bite into. The flavours are also more pronounced when fudge is eaten cold or at room temperature, as chilling can concentrate the sweetness and richness.

Where is the best fudge made in United States? ›

While fudge was not invented on Mackinac Island, it most certainly – and most deliciously – was perfected here.

Is selling fudge profitable? ›

Maximized Margins

Because fudge has a high perceived value and low production costs, you have the ability to set retail prices that are appealing to the customer and still favorable for your business. Gross profit margins can range as high as 80%.

Was fudge made by mistake? ›

That appetite for fudge dates back more than a century. Food historian Joyce White says fudge is based on a recipe for chocolate caramels, which was very similar. "What probably happened is that there was someone in Baltimore, messed it up, or 'fadged' it," she said. "Fadge is a word that means you messed up.

Why is Mackinac Island fudge so famous? ›

When WWII ended, people remembered how May's kept producing fresh fudge and flocked there, which is how the May family made fudge famous. May's has been family operated for four generations and is currently the oldest fudge shop on Mackinac Island.

Why is Chocolate Hills a tourist spot? ›

It has been declared the country's 3rd National Geological Monument on June 18, 1988 in recognition of its scientific value and geomorphic uniqueness. Similar to the formations found in Java, the conical and almost symmetrical and same-sized hills known as the "Chocolate Hills", are more aesthetically extensive.

What country is known for fudge? ›

Fudge is a type of confection that is made by mixing sugar, butter and milk. It has its origins in the 19th century United States, and was popular in the women's colleges of the time.

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